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Sweet Gravity

Digital Design
Brand identity and packaging design for a canned & bottle fruit soda that features famous Folk tales。.
2021
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Thoughts.

The objective is to create a distinct and memorable, conceptual contemporary design for a new fruit soda product.
The concept of gravity is based on Newton’s apple. Because in the harvest season, the freshest fruit will fall off by itself, this is also the time when each fruit is most delicious and hydrated. Each fruit has an interesting folktale, and while some are loved and others are not, that doesn’t affect the taste of this soda.
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